Blog Post: Will Your Personal Brand Garner The Attention Of Talent Management Professionals?

Talent and human capital management strategies are integral to the success of progressive organizations, particularly in the global working environment that is our reality. Organizations that employ talent and human capital management strategies aim to attract, develop and retain the most dynamic talent in the marketplace. When executed successfully, the process is a marriage between the candidate's brand, position requirements and the organization's vision. This results in a win for the candidate and a slam dunk for the organization. Let's talk about why talent and human capital management strategies are important and what a candidate must do to catch the eye, so to speak, of such strategists.

Over the course of the past several months, we learned of several companies, many of which represent iconic Americana with deeply rooted brand identities, struggle to keep their brands afloat amid the challenges of our current economic climate. Many I believe, are in such a tenuous position because of a failure to attract, develop and retain top talent from the highest levels of the organization to the most fundamental. Companies that expect to win and thrive through our current troubling economic environment, let alone the next decade, must seize the opportunity to aggressively scour their workforce and develop internal talent as well as seek out and entice external talent. This must be done across a host of functional areas, geographies, industries, educational backgrounds, experience, perspectives and demographics in an effort to mobilize a talent force that will position the organization to drive revenue, explore new market opportunities and insulate its brand from obscurity and the threat of new entrants.

Years ago, I worked for a company that had been a first in class industry leader for decades. The leadership employed the same strategies and tactics year after year in an effort to grow the business. Generally speaking, the organization encouraged group think, did not welcome creativity, meagerly developed internal talent, recruited exclusively from the same industry, thought little of the competition and believed that its status as an industry leader would never be compromised. As a result, over time, the company lost market share, shed its position as an industry leader and to this day, struggles to attract thought leaders and top talent. Clearly, this company neither embraced nor employed talent and human capital management strategies and suffered as a result. Conversely, most companies today clearly understand that they must attract and retain the best talent possible and actively seek to do so by employing talent management strategists to cultivate a strong pool of talent.

Talent management and human capital strategists seek out candidates in online social media networking sites, on niche job boards, at job fairs and at traditional trade organization networking events, just to name a few. Successful candidates are able to communicate their brand value in written and spoken form, by way of a thirty-second pitch, professional biography and profile and through a dynamic brand-based online presence.

If you are to catch the eye of talent and human capital strategists, you must have a solid and compelling personal brand, market yourself as a progressive thought leader with a passion for the vision of the respective organization and demonstrate the value and connectivity of your diverse experience relative to the position and overall strategy of the organization. Are you ready to catch the eye and garner the attention of talent and human capital strategists? Are you ready to demonstrate that you are the most dynamic candidate for the job? If so, let TLT Consulting Services help you create a professional personal brand strategy that is sure to garner their attention. Let TLT Consulting Services show you the power of your personal brand!

Until next week...

Terri L. Horton, MBA, MA

TLT Consulting Services, LLC

www.tltconsultingservices.com

Email: Brandcoach@tltconsultingservices.com