eHarmony, Inc.

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Director of Affiliates & Partnerships, Acquisition Marketing

at eHarmony, Inc.

Posted: 5/5/2019
Job Reference #: oDyG9fwK
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Job Description

Director of Affiliates & Partnerships, Acquisition Marketing

JOB SUMMARY
Lead eharmony’s digital acquisition marketing efforts (strategy and execution) to ignite profitable growth for Affiliates and Partnerships – including optimizing performance from affiliate networks and developing profitable programs with key partners in the ‘rating sites’ space. Coach the marketing team in relentless optimization of partnerships, deals/payouts, and identify new opportunities to grow existing platform publishers and scale profitably.

ESSENTIAL FUNCTIONS

  • Lead the development of a best in class affiliate and partnership programs, creating and executing a vision and building strategic plan to deliver results.
  • Lead and manage all affiliate and partner acquisition marketing to optimize short- and long-term impacts
  • Bring continuous improvement to the organization and team, leveraging best practice and pioneering new methods and approaches
  • Identify opportunities to develop new affiliate and partner tools/tactics and/or expand existing platforms for customer acquisition
  • Drive analysis and optimization across programs to enhance ROI and areas for new investments
  • Lead reporting and metrics to identify real-time insights to drive spend, channel and mix optimization.
  • Coordinate with brand development marketing for support on creative messaging, campaigns, social media, and public relations
  • Supervise, mentor, and participate in career development of the marketing team

JOB QUALIFICATIONS

  • 5+ year’s experience in Affiliate & Partner marketing to consumers, with proven success at profitable scale. Experience and success in driving profitable growth through affiliate platforms and partnerships is critical.
  • Ability to convey a clear course and sense of direction and prioritize amongst many competing demands to ensure that short-term goals supporting long-term initiatives are achieved with an appropriate sense of urgency.
  • Can operate both strategically and “in the weeds.” Data-obsessed and analytical but must be able to “pull back” to identify broader insights and uncover opportunities.
  • Ability to motivate, lead and utilize effective management techniques to influence and motivate staff to perform at the highest level of excellence.
  • Experience in a subscription-based business is a plus
  • Bachelor’s Degree Required